Shane brings more than 25 years in advertising and digital marketing leadership as Domo’s CMO. Previously, he was CEO of WPP’s POSSIBLE where he led the company’s long-term strategic vision working with the world’s best CMOs across numerous industries such as financial services, consumer packaged goods and high-tech to build and execute their plans. A recognized digital strategy thought leader, he co-authored two books: Actionable Web Analytics: Using Data to Make Smart Business Decisions and Does it Work? 10 Principles for Delivering True Business Value.