Geof Rochester is currently founder of GRI Consulting focused on strategy development for non-profits and brands in the area ofcorporate social responsibility. He is a recognized thought-leader across corporate sustainability and CSR, NGOs, philanthropy, and social entrepreneurship. He brings distinctive and dynamic experience with the world’s leading conservation NGO, media companies, and consumer goods brands.
Previously, Rochester served in global roles as Managing Director and Chief Marketing Officer of The Nature Conservancy, where he was responsible for steering the organization’s marketing, membership and visibility strategies. At TNC Geof specifically pushed the organization to broaden support for the environment by going after mega brand partners and unusual collaborations with companies like Macy’s, Subway, Harley Davidson, Univision, Globo and a host of other leading global organizations. Prior, he held the positions of Executive Vice President for Marketing at World Wrestling Entertainment, and Senior Vice President for Marketing at Showtime Networks. Earlier in his career, he served in senior marketing positions with Comcast Communications, Radisson Hotels International, and Proctor and Gamble. Born in Barbados and raised in Brooklyn, he earned his bachelor’s from Georgetown University and an MBA from the Wharton School of the University of Pennsylvania.
Rochester is highly sought for his opinions and insights, guidance and inspiration, and heart. He serves on several boards and consults with nonprofit organizations to help advance missions through strategicmarketing communications efforts. He speaks regularly on the topics of brand purpose and sustainability.
Rochester has been serving as a board member of ecoAmerica since 2013, Sustainable Ocean Alliance since 2015, and MMGY since 2016. His board experience also includes Sustainable Brands (2016 – 2017), Wharton Initiative for Global Environmental Leadership (IGEL, 2015-2017), Georgetown University Alumni Board of Governors (2014-2017), and Cable Television and Marketing Association (CTAM, 2005-2007).
Under his leadership TNC received The Harris Poll EquiTrend Environmental Nonprofit Brand of the Year (2013), DMA Nonprofit Federation Nonprofit Organization of the Year (2012), and the PR News Nonprofit PR Awards nomination in 2013. He was also awarded Cable World Magazine’s Top 50 Minorities in Cable (2004-2007) and Cable Magazine’s “Faxie” for Best Marketer in Cable (2007).