Joel Serface is CEO & Co-Founder of Catalyze Inc., an integrated data-driven decision platform that automates and optimizes renewable development and investment. Joel also founded and serves as Managing Director of Brightman Energy, an ERCOT-focused project development firm that has innovated a lean acquisition and development strategy in building its initial 1,100 MW renewable energy portfolio.

Joel is recognized as one of the early leaders in the clean technology community having created or funded more than 20 companies, non-profits, and policy organizations over his career. Joel served as the first Entrepreneur in Residence at the National Renewable Energy Laboratory with venture capital firm Kleiner Perkins and previously headed renewable energy efforts at the ATI Clean Energy Incubator, Eastman Ventures, and Sierra Ventures.

Joel received his B.S. In Chemical and Environmental Engineering from The University of Texas at Austin and his MBA from the MIT Sloan School of Management.